When twenty of the many products of MTN Project Fame West Africa
gather in concert come June 21 and 28, in Calabar and Lagos
respectively, to celebrate what is, surreptitiously, half a decade of
producing super stars, emotion will be triggered towards memories of
what was, what is and what can be.
Like parents who are attending the convocation ceremony of their
child, there, certainly, will be memories of a shy Iyanya, teenage
Chidimma, vivacious Adetoun or a crude Praiz and subtly multi-talented
Kesse, in the days when they graced our national television screens to
deliver fine, abridge lines of local and foreign songs.
Though the five are a quarter of the total number of young aspiring
music talents who have taken advantages of the technical and financial
resources attached to the music reality TV show’s academy, their
prominence account for the credibility of the MTN Project Fame West
Africa.
Now, watching these young men and ladies share the same stage to
deliver different songs from their personal albums, live, must be a
testimony of what is certainly right and enviable about the platform
that is so dear to Africa’s largest telecommunications company, MTN.
The MTN Project Fame West Africa is a musical academy and a
television reality TV show. The concept behind the academy is to train
aspiring talents who have been selected from different locations in the
sub-region. Under the guidance of renowned music instructors, the lucky
youths are given lessons on how to use their voice, manage the stage,
engage their audience, time their movements and cue into beats.
At shows held at weekends of academy, the dreamful boys and girls are
given opportunities to exhibit how well they have developed in the
course of the week by performing to live audience of about 2000 and over
300 million watching on terrestrial or cable television networks, for
thirteen weeks.
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